Oakland · Est. 2020
The Movement
Optimism you can wear, made in Oakland.
ForwardASmile started in Oakland in 2020 with a simple, stubborn belief: what you wear can spread a little good.
Felipe & Ivy Alves built the brand around the things they love — the Bay Area's grit and warmth, Brazil's joy and saudade, plants, wild places, and people who show up for each other. Every design is a small reminder to do a little better and pass a smile forward.
Everything is made to order, so we make less waste and more meaning. No giant warehouse of unsold stuff — just the piece you wanted, printed when you wanted it.
Planet
Made-to-order to cut waste.
Kindness
A smile, passed forward.
Community
Oakland roots, global hearts.
Quality
Soft, durable, worth keeping.